The story of
Natalya Loshmanskaya, who launched the “Memory on Paper” initiative, began with her love for trees. In April 2019, she arrived at the office, leafed through stacks of papers left over after filming a useful video, and it dawned on her:
“Why are there so many of them?! How many needlessly cut down trees am I holding in my hand?!” After all, every year
from 4 to 8 billion trees turn into paper, and if we do not reduce the production and consumption of new paper,
then in less than 100 years we risk being left without tropical forests on the planet.